Page Rank Facts

by. Preston
Each time a Page Rank is updates, confusion about your site's Page Rank is caused by the same common issues. The confusion lies in the fluctuation's meaning to the site's owner. Some of the most common issues are these:

1. It is not a penalty if, during an update, your Page Rank decreases slightly. In the Google toolbar, the PR rank is merely a grade that Google assigns you. Your PR could lower if you lose some powerful links, or if sites that you link to lose PR, yours will decrease as well. You can also lose PR if Google alters the way they determine PR. Keeping up with your content will keep your PR from lowering. There are many reasons for drop in PR, but it is by no means a penalty. You will only be penalized for doing something that doesn't abide with the Webmaster Guidelines. This will result in removal from the index, or a significant drop in rankings.

2. PR that is displayed is not current. The PR is only current after an update. You could have made a well rounded link profile, even added an interface for user generated content, and still have a PR4 after a couple months. Do not worry about it, because you do not know your actual PR.

3. Higher rankings are not equal to higher PR. Focus on your traffic, rankings and conversions instead of your PR. many searches have PR0-3 that outrank PR4-6, so it is not the only method in the Google algorithm that measures your sites ranking. unless you are selling your links on your site, and need to show your PR as high to sell, do not worry about the PR. Be sure to keep that in perspective, while not completely ignoring it. PR is the general snapshot of your site in the eyes of Google. Generally, you will rank higher with high PR, but that is just one piece of the puzzle.

4. PR juice flows. Do not obsess about your PR, but realize that high PR links flow PR to your site as well. It is not as valuable to worry about your own site's PR as it is to ensure that your incoming links are from high or mid PR sites. If you are looking to gain links, naturally mix in high PR pages. When looking at PR as a trust snapshot, then getting a link from a trusted site, while being relevant to your industry, will boost your PR and you ranking.

Usually, a drop or increase in PR that doesn't coincide with traffic or search results should not worry you. It is an awesome thing to see your PR rise, but traffic is what really matters.
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If you are shopping for help with seo, check out seomoves.com. We are one of the more highly ranked seo companies and will share our expertise with you.