Thursday, July 2, 2009

The essence of advertising through a blog

Many websites selling products or offering services online have switched to using blog promotion for advertising their offers today. Even such a well established domain of Internet promotion as affiliate marketing is using the benefits of these activities. Numerous websites and personal users employ blogs in order to attract more traffic to their sites and generate higher income. Sometimes the ease of using blog promotion techniques makes it look like a magic wand for maximizing income. And partially it's true, especially when you are aware of the following promotion techniques: Blogs for personal or business use Creating a specific blog for business purposes can help accumulate substantial traffic increase in various ways. Personalizing the blog by providing a biased opinion on a subject or a product is the best way to create discussion and promote potential customers. For example, if the blog is aimed on advertising certain electronic devices, it would be nice to provide detailed information, revues, comparisons and personal opinions on such products, going more personal and more detailed than a typical product support page would be. The key to success here is gaining credibility among the readers of your blog. Try to be as honest as possible, providing positive and negative feedback on products that truly deserve it. If readers are getting only pure advertising at your webpage then they would soon find another place to get information from. In such a way, creating plain advertisement blogs is not the smartest idea for businesses. A much better option is to run a corporate blog that would reflect all the information about your business, making it less formal and closer to customers and potential consumers. Writing about company achievements, events, giveaways, sharing some insider information is a great way to attract users and establish a dialogue with potential and existing clients. In this way, users really feel that the business is interested in their customers and is willing to get feedback, going over the standard "we sell - you buy" form of seller-buyer relations. Generating traffic through blog advertisement There are many websites out there that actually offer businesses already existing and running blogs for promoting their products and services. Sites like host-my-post.com can be a very fruitful source of relevant blogs, the authors of which would be interested in promoting your product through the means of their blogs. And in some cases these blogs have phenomenal unique page views and frequent readers - a potential customer group so vast that it would be really stupid to not use it for promoting your products. Most blog owners are well aware of their advertising potential for businesses and have special fees forblog advertisement. The prices mainly depend on the number of readers and the relevance to the actual blog concept. Let's agree, that it would be weird to promote sex toys through a blog dedicated to heavy metal music, right? So if you have decided to go with blog advertisement, it's really important to find relevant blogs where your products and services would fit in organically without contradicting the actual idea of the blog.

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